Ford Motor hired a new global chief marketing officer away from rival Toyota as the automaker contends with a costly and slower-than-expected shift toward electric vehicles, as well as a potential strike by thousands of unionized workers.
Lisa Materazzo succeeds Suzy Deering, who left the Dearborn, Mich.-based company late last year after two years in the role. Materazzo spent nearly 20 years at Toyota during two stints at the Japanese automaker, where she most recently led North American marketing.
Ford and the other Big Three U.S. automakers have struggled to prove they can produce and sell electric vehicles at a profit, rather than simply manufacturing so-called compliance cars to adhere to tightening emissions standards, said Nick Nigro, founder of EV research firm Atlas Public Policy.
Read the full story on The Wall Street Journal here.