Taylor Swift’s Eras tour has generated as much money as the economies of small countries. The movie version is ruling the box office. Her new recording of a nine-year-old album, 1989, is expected to be one of the hottest-selling records of the year.
Swift, as even the most casual pop-culture watchers can attest, is everywhere. And in one of the biggest years of her nearly two-decade career, she’s entered into even more rarefied status: billionaire.
The success of the Eras tour—a Super Bowl-sized event spanning numerous cities that has shattered records, sparked ticket frenzies and even caused the equivalent of a small earthquake—has propelled the pop star’s net worth past $1 billion, according to a Bloomberg News analysis. She’s one of the few entertainers to reach that status based on music and performing alone, the result of work and talent, but also canny marketing and timing.
Read the full story on Bloomberg here.