Organizations that depend on prospecting for and engaging with the wealthy can benefit from understanding their interests, passions, and hobbies.

As the buying habits of wealthy art collectors continue to evolve, so does the need to enhance engagement strategies.

Luxury brands often miss the opportunities to reach the highest echelon of travelers by serving down-market experiences. It’s the result of a troubling trend of mass market luxury, standardized luxury travel marketing appeals to both HNW and UHNW individuals, and the homogenization of luxury goods and services across these tiers of wealth.