In a mid-July Instagram post the iconic singer announced she would be launching an gelato brand, many fans and followers questioned its authenticity.
Still, with ice cream collaborations between Nikki Minaj and MYX Fusion, Gwyneth Paltrow and Ample Hills Creamery, Dwayne “The Rock” Johnson and Salt & Straw, and Vanilla Ice’s very own Vanilla Ice Ice Cream popping up over the years, it’s not allllll that shocking, is it?
With an assurance that this venture is indeed real, the 77-year-old icon not only posted a video of a brightly-adorned ice cream truck plastered with her face in an ice cream cone, but set it to her infamous hit ‘Believe’.
Read the full story on Forbes here.