Groupe Amaury, the closely held family business that owns the Tour de France, saw revenue jump by nearly a fifth last year, driven in part by a surging interest in the the world’s most famous bike race.
Revenue climbed to €550 million ($616 million) in 2022, a gain of 17%, according to a company representative. Although they declined to break out revenue for Amaury Sport Organization which controls the Tour De France, ASO represented 41% of the group’s revenue in 2021, according to the latest public accounts.
The 110th edition of the world’s most famous cycling race is heading into the final weekend of the 3,405 km (2,116 mile) competition. Defending champion Jonas Vingegaard fought off a challenge from former winner Slovene Tadej Pogacar in the Alps this week, crushing him in a mountain time trial, and heads into Paris on Sunday, all but guaranteed of a second consecutive Tour victory.
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