Several executives from communications firm Joele Frank, as well as former Bloomberg reporter Ed Hammond, are forming a new strategic public-relations firm.
The firm, called Collected Strategies and based in New York, aims to bring fresh eyes to the field, including navigating the fast pace of news, said Hammond, who previously covered corporate deal making.
“The pace of news and the ubiquity of information has really changed,” Hammond said in an interview. “There are so many different outlets now covering the stories. There are so many different ways that companies, or antagonists, can get their message out there.”
Read the full story on The Wall Street Journal here.